Backstage Technologies today announced that its successful Facebook
“Scratch and Win” charity campaign has resulted in a donation of $13,159.24 to the Victoria Salvation Army. These
funds will be used to help local
families in need of short term, emergency assistance. This latest results brings our total charitable donations to over $60,000 since May 2008!
“Our major annual fundraiser, the Christmas Kettle Appeal,
did falter this year because of the bad winter weather Victoria had. This generous donation from
Backstage Technologies has put us well over our goal, we are very grateful,”
said Megan Ponsford, Community
Relations Coordinator of the Salvation Army.
“With the world economy faltering and charitable donations
ebbing, it’s more important than ever that we think about those less fortunate
than we are” said Dr. Russell Ovans, president of Backstage Technologies. “Our Facebook players have been fantastic and
have again stepped up to the plate through donating by gaming.”
Scratch and Win is a Facebook application that lets players
enjoy playing free virtual scratch-off lottery tickets. Winning tickets award players tokens rather
than dollars, which they use to purchase virtual prize sets as they advance
through the game. To raise money for
charity, Backstage sold a special Salvation Army ticket at ten cents a piece
with a Christmas themed prize set. The
unique power in this new fundraising concept is the ability for charities to
connect with willing donors at very small levels. This simple concept
has put over $60,000 into the pockets of needy charities around the world.
This is the sixth charity that Backstage has assisted since
last May. Notable partners have included, Doctors Without Borders, The Land
Conservancy of BC, The BC SPCA, and the BC Lions Society/Easter Seals Society.
Marc (Backstage Bus. Mgr), Megan, Juan, and Russ (Backstage CEO)